Packaging proposal · October 2026

Shot & Packaging Options

The 4-week scalp recovery system: four weekly scalp shots and one precision applicator. From the 14 bottle options explored, we recommend four. Each one is shown in real product images with its packaging, the reason it suits MrLYF, and full HEX and CMYK codes for every part.

Rooted in life. Designed to revive.

4Scalp shots · 1 × 2 in
1Precision applicator
4Recommended options
196 × 56 × 82Box outer size, mm
Four Amber Brown MrLYF shots with the precision applicator
Recommended 1Amber Brown shots with the precision applicator
01

Brand Guidelines

The rules every pack, label and insert follows. Built from the approved MrLYF guideline sheet, with additions for applying the brand to glass shots and rigid boxes.

Primary logo & meaning

The MrLYF logo reflects nourishment, balance and renewal.

The droplet inside the ‘M’ stands for life’s source. The refined letterforms signal trust, clarity and root-first lifecare.

Logo variations
PrimaryCharcoal on Soft Ivory
BlackSingle-colour print
ReverseIvory on Charcoal
Icon‘M’ monogram: caps, seals, favicon
FoilChampagne foil on dark board Pack
On glassIvory screen print on tinted shot Pack
Clear space
xxxx

Keep clear space equal to the height of the ‘M’ (x) on every side. On a shot label, nothing but the step name and benefit line sits within this zone.

Minimum size
Print minimum
20 mm wide
Digital minimum
80 px wide

Never reproduce the logo smaller than this. The 1-inch shot leaves about 22 mm of printable label width once the curve is allowed for, so the full wordmark fits on every shot.

Colour palette

A grounded, natural palette for purity, trust and timeless sophistication. Champagne Gold is a proposed addition for foil and metal caps only; it never appears as a flat print colour.

Typography
Heading · Serif
Cormorant Garamond
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Body · Sans-serif
Inter Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Pack headlineHealthy hair begins at the root.
Shot step nameSCALP RESET
Benefit linePurify · Prepare · Balance
Volume & legal25 mL

Serif for headlines, to convey elegance and heritage. Clean sans-serif for body copy and every label on the shots, for clarity and balance.

Shot label layout
Amber Brown Scalp Reset shot showing the label layout 12345
  1. CapColour set per option; see 02
  2. Step nameInter Medium, caps, wide tracking
  3. WordmarkAbout 60% of label width, centred
  4. Benefit lineInter Regular, three words
  5. Volume25 mL, near the base
Brand keywords
PremiumRoot-firstBalancedModern spiritualClean clinical-natural

Every recommendation in sections 02 and 04 is judged against these five words.

Incorrect usage
Do not stretch or distort
Do not change colours
Do not rotate
Do not add shadows
Do not place on busy backgrounds
02

Recommended Packaging Options

Four recommended directions, ranked. Each one pairs a shot colour from the real bottle images with a matching rigid box: hinged lid, the four shots and the applicator standing in one row, and a drawer below for the guide and cards. Every part of the pack is listed with its colour code.

Packaging colour specification
03

Box Structure & Dimensions

One box structure serves all four options; only the colours change. Sizes are worked out from the brief: each shot is 1 in wide × 2 in tall (25.4 × 50.8 mm), and the applicator is the same size.

Technical drawing to scale, all dimensions in millimetres. Front view is shown in section, lid closed.

Length196 mm7.72 in
Depth56 mm2.20 in
Height82 mm3.23 in
PartSize (L × W × H)
Box outer196 × 56 × 82 mm7.72 × 2.20 × 3.23 in · rigid box, 2 mm greyboard wrapped in printed paper
Contents5 items, Ø25.4 × 50.8 mm eachWeek 1, Week 2, applicator, Week 3, Week 4, standing upright in one row
Upper compartment, inside191 × 51 × 57 mmHolds the insert and the standing shots
Insert191 × 51 × 38 mm5 round cavities, Ø27 mm × 35 mm deep (0.8 mm clearance all round)
Cavity spacing35 mm centre to centre8 mm wall between cavities, 12 mm at each end
Shot above insert15.8 mmEnough to grip each shot and lift it out
Lid clearance3 mm above the caps
LidHinged at the back, 22 mm deepInside face printed (lid lining)
Drawer, inside185 × 47 × 15 mmUsage guide folded to 180 × 45 mm, plus result-tracking cards
Wall allowance2.5 mm per wall2 mm board + wrap and glue

Confirm before the dieline is cut. These sizes are calculated from the 1 × 2 in brief. Measure the final bottle and applicator samples, especially the cap diameter, which is often wider than the glass. If anything is wider than 25.4 mm, add the difference to the cavity size and to the box length (×5) and depth.

04

Shot Bottle Colours

All 14 real bottle images: the four we recommend first, in ranked order, then every other option explored. Each one has its glass and cap codes, with CMYK, and a short note on why it suits MrLYF.

Recommended 4Ranked · packaging for each is in section 02

All other bottle options

The other bottle images, so the full set can be compared side by side. Each has its glass and cap codes and a short note on how it fits MrLYF. Any of these can be developed into packaging on request.

How to use these codes. HEX and RGB are for screens and renders. CMYK is for printed items: cartons, inserts and colour boards. Tinted glass can’t be printed in CMYK, so send the bottle supplier the HEX reference with a physical sample or a Pantone match, and approve a glass draw-down before production. CMYK values here are calculated conversions; confirm them against a press proof.